About
Our Hairitage is a movement dedicated to preserving and celebrating Black hairstyles and cultural heritage. Founded by Adanna Madueke, this brand empowers Black people to embrace their natural beauty and reconnect with their roots through storytelling, education, and community. From the transformative documentary series "Our African Hairitage" to the empowering "Our Hairitage Academy," we aim to inspire pride and confidence in our collective identity.
Discover Our Hairitage Academy
Documentary Series
Join Adanna Madueke on a transformative five episode journey through Senegal and Kenya, celebrating Black identity and the rich heritage of Black hairstyles. This personal documentary series aims to preserve and revive traditional hairstyles at risk of fading due to Westernization.
Episode 1: Senegalese Twist
Adanna travels to Senegal to recreate the iconic Senegalese Twist, facing challenges in finding the right hairstylist before collaborating with two local women to achieve the look.
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Episode 2: Ko's Story
Adanna's friend Ko shares a personal story of having her hair relaxed without consent, exploring the impact on her confidence and identity.
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Episode 4: Fulani Braids
Adanna embraces the vibrant Fulani Braids, connecting with local traditions to celebrate this indigenous hairstyle.
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Discover Senegal's vibrant culture and iconic landmarks, from the African Renaissance Monument to the bustling Sandaga Market, as Adanna immerses herself in the heart of African heritage.
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Our Hairitage Store
Discover products that celebrate your natural beauty and cultural hairitage. From hair care essentials to cultural accessories, find everything you need to embrace your authentic self.
Follow Our Journey
Get inspired daily with exclusive behind-the-scenes content, hair tutorials, and cultural insights