Adanna Madueke is the founder and CEO of AGM Digital Inc., a storytelling and content powerhouse dedicated to amplifying heritage, identity, and beauty narratives on a global stage. Through AGM Digital, she leads Our Hairitage, a multi-country beauty and education brand rooted in culture, innovation, and self-expression.

At the core of Our Hairitage is the acclaimed “Our African Hairitage” documentary series, created by Adanna, where she travels across Africa to uncover the history and cultural significance of Black hair—merging tradition, storytelling, and modern beauty. She also spearheads Our Hairitage Academy, an educational platform that empowers young girls to embrace their natural hair and cultural identity with confidence.

With expertise spanning brand strategy, global partnerships, and inclusive beauty innovation, Adanna is driving Our Hairitage toward safe, clean, and ritual-inspired personalized beauty products and experiences.

Her work has reached over 1.5 million people worldwide across YouTube, Instagram, and TikTok, with features on CBC News, CityNews, and international billboards. Through AGM Digital Inc., Adanna continues to redefine how beauty, culture, and storytelling intersect—proving that confidence is rooted in hairstory.